target market
People who grew up with the music​​​​​​​
the problem
A records company wants to re-release their classic hits.
the solution
The Reach lyric video is produced in an art style that I am not familiar with in order to push myself and expand my talents as a graphic designer. I wanted to play with colour and form in order to prove that it is something that I can do well. The materials that are with it complement the video and add to the whole idea and response.