target market
Younger, climate-conscious market
the problem
Air travel is polluting the environment, airline industry needs a change/to change
the solution
Design an airline that is powered by green hydrogen.
The best approach for this was the unconventional one. 'Be Different'. This mantra was behind most design choices including not using the colour green and using bold in your face advertising.

It was important to be loud and proud and be confident that this airlines is being different and changing the industry.

This brief was set by @forepoint at @graphicsboltonuni